Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
When the world feels like it continues to break apart, day by day, some brands find spreading positive messages of unity and family can brighten the mood. This holiday season, HP has released two equally touching films created to celebrate what brings people together–not what tears them apart.
“We want HP to be a brand that stands the test of time,” Antonio Lucio, CMO of HP, said. To do that, Lucio noted that a brand needs to accomplish five things.