HP Challenged Its 5 Agencies to Improve Their Workforce’s Diversity. Here Are the Results

They employ more women, but still have work to do for underrepresented groups

Here's how HP agencies have improved upon their diversity numbers. HP

One year ago HP CMO Antonio Lucio called on the brand’s five agency partners to really focus on improving diversity numbers. Lucio sent a letter to BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman asking that, within 30 days, each agency send a plan detailing how they would get more women and people of color working at their agencies within a year. Each agency could set their own goals, but they needed to meet with HP quarterly and numbers had to improve year over year.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}