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One year ago HP CMO Antonio Lucio called on the brand’s five agency partners to really focus on improving diversity numbers. Lucio sent a letter to BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman asking that, within 30 days, each agency send a plan detailing how they would get more women and people of color working at their agencies within a year. Each agency could set their own goals, but they needed to meet with HP quarterly and numbers had to improve year over year.
“Diversity is as much a business imperative as it is a values issue,” Lucio said.