HP Challenged Its 5 Agencies to Improve Their Workforce's Diversity. Here Are the Results

They employ more women, but still have work to do for underrepresented groups

One year ago HP CMO Antonio Lucio called on the brand’s five agency partners to really focus on improving diversity numbers. Lucio sent a letter to BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman asking that, within 30 days, each agency send a plan detailing how they would get more women and people of color working at their agencies within a year. Each agency could set their own goals, but they needed to meet with HP quarterly and numbers had to improve year over year.