HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

BBDO, Gyro and others have 30 days to submit proposals

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HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of women and people of color within their creative departments.

In the letter, dated Aug. 30, Lucio notes that he has already spoken with each of HP's agency partners and briefed them on what's to come. Within the next 30 days, each agency must submit a formal plan outlining how it will improve diversity numbers.

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