How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress

At the frenzied festival, Lilli Jahilo cut through the clutter

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CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this year's Cannes Lions was the most simple and enigmatic.

Appearing alongside text-heavy event promotions across the Palais des Festival during the weeklong Cannes Lions International Festival of Creativity were several eye-catching posters whose only image was a woman in a silk gown and the hashtag #TheCannesDress. 

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