How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement
This ordinary plastic sphere with 8 holes became the national pastime of the American backyard
Wiffle still makes all of its balls in a two-story brick building in Shelton, Conn.
Dianna McDougall
Nineteen fifty-three was a seminal year in world history. Biologists discovered the double helix of DNA. Sir Edmund Hillary reached the top of Everest. Dr. Jonas Salk perfected the polio vaccine. And in a suburban backyard in Fairfield, Conn., a bunch of kids played the first game of Wiffle Ball.
This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.
