How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement

This ordinary plastic sphere with 8 holes became the national pastime of the American backyard

Nineteen fifty-three was a seminal year in world history. Biologists discovered the double helix of DNA. Sir Edmund Hillary reached the top of Everest. Dr. Jonas Salk perfected the polio vaccine. And in a suburban backyard in Fairfield, Conn., a bunch of kids played the first game of Wiffle Ball.

Click for more from this issue

This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.