How Wendy's Cooked Up Its Killer Frozen Beef Tweet to McDonald's

Advertising chief says it came together in 30 minutes

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This week McDonald’s announced that it would start making Quarter Pounders with fresh beef in select restaurants. The fast-food behemoth probably should’ve been prepared for its competitor, Wendy’s, to get involved, as the brand has made it clear that it loves talking about frozen beef on social media.

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