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The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn.
When a Twitter user posted some (now-deleted) comments questioning the fast food chain's claim of never freezing its beef, the @Wendys feed politely corrected him. Then things escalated quickly.
Here's how it went down, with copious thanks to Upworthy writer Parker Molloy for capturing it all before the critic deleted his posts (and, apparently, his entire account):
Our beef is way too cool to ever be frozen.