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You may have already seen the impressive new long-form ad “Generations” from Volkswagen Denmark, in which an aging father and his grown son take a road trip together in an attempt to connect after a lifetime of misunderstanding.
It’s a notable film for its exploration of difficult family problems, something so few advertisers feel comfortable doing that you can easily point out the examples (Ikea’s “Where Life Happens” and Ford’s “The Family” among them).
Lots of brands have celebrated “real families” in recent years, most
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