Ad of the Day: Ford's Risky New Short Film About Divorce Is Beautiful and Sad

Director Daniel Kragh-Jacobsen explains the unconventional content

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Divorce is a topic that's almost never explored in advertising. It's just too thorny and depressing. Yet it's also, of course, very relatable to plenty of people—and so Ford Denmark addresses it directly in an unusual three-part short film, by creative agency Very, that's beautifully made, if darker than almost all car ads you're used to.

Part one begins with a father and daughter having a snowball fight. But the girl's younger brother won't get out of the car, and we soon learn why.



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