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Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads.
On the one hand, the Mondelēz brand's message of diversity and inclusivity is right in step with American culture—following milestones like the national legalization of same-sex marriage. On the other hand, the bitter tone of Election 2016 has revealed the stark divisions, and cultural and racial resentments, clearly still at play in the U.S.
Honey Maid's latest "Wholesome" advertising from Droga5, which you can see first on Adweek.com,