Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a great thing.
And this week, no one's more inclusive than Honey Maid. The graham cracker brand has launched a new spot from Droga5 called "This Is Wholesome," featuring real-life parents from many different backgrounds. Although it's only a :30, we see at least five different families, not one of which fits into advertising's usual white, heterosexual paradigm.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in