How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

Otherwise they risk fading in the background

Influencer marketing isn't going anywhere any time soon, so brands need to figure out how to make their experiences unique. Getty Images

More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say they are growing their influencer marketing budgets this year. Some 61 percent of influencers say they saw an increase in sponsored partnership opportunities from 2016 through 2017.

Ricky Ray Butler is CEO of Branded Entertainment Network.