Ricky Ray Butler
Ricky Ray Butler is CEO of Branded Entertainment Network.
How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
Brand Marketing
Otherwise they risk fading in the background.
It’s Time for Marketers to Start Thinking Like Media Companies
Convergent TV
Traditional advertising won’t cut it anymore for reaching consumers.
Influencers: Your Most Important Media Buy
Performance Marketing
Opinion: It is not about shooting for the biggest and most popular name on Instagram.
Influencer Marketing: How Far Does Free Go?
Performance Marketing
Opinion: Too many brands are failing to splash the cash and form paid partnerships with these potentially game-changing communicators.
While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear
Performance Marketing
Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter’s ongoing effort to re-energize the [...]