Portrait of Ricky Ray Butler

Ricky Ray Butler

Ricky Ray Butler is CEO of Branded Entertainment Network.


This is a Profile

How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

Brand Marketing

Otherwise they risk fading in the background.

This is a Profile

It’s Time for Marketers to Start Thinking Like Media Companies

TV / Video

Traditional advertising won’t cut it anymore for reaching consumers.

This is a Profile

Influencers: Your Most Important Media Buy

Digital

Opinion: It is not about shooting for the biggest and most popular name on Instagram.

This is a Profile

Influencer Marketing: How Far Does Free Go?

Digital

Opinion: Too many brands are failing to splash the cash and form paid partnerships with these potentially game-changing communicators.

This is a Profile

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

Digital

Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter’s ongoing effort to re-energize the [...]