Ricky Ray Butler

Ricky Ray Butler

Opinion Contributor
Ricky Ray Butler is CEO of Branded Entertainment Network.

It’s Time for Marketers to Start Thinking Like Media Companies

Traditional advertising won’t cut it anymore for reaching consumers.

Influencers: Your Most Important Media Buy

Opinion: It is not about shooting for the biggest and most popular name on Instagram.

Influencer Marketing: How Far Does Free Go?

Opinion: Too many brands are failing to splash the cash and form paid partnerships with these potentially game-changing communicators.

While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter’s ongoing effort to re-energize the platform and make it a more compelling proposition for both brands and influencers.