Ricky Ray Butler Opinion Contributor Ricky Ray Butler is CEO of Branded Entertainment Network. Voice How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out Otherwise they risk fading in the background. Voice It’s Time for Marketers to Start Thinking Like Media Companies Traditional advertising won’t cut it anymore for reaching consumers. Social Pro Daily Influencers: Your Most Important Media Buy Opinion: It is not about shooting for the biggest and most popular name on Instagram. Social Pro Daily Influencer Marketing: How Far Does Free Go? Opinion: Too many brands are failing to splash the cash and form paid partnerships with these potentially game-changing communicators. Social Pro Daily While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter’s ongoing effort to re-energize the platform and make it a more compelling proposition for both brands and influencers.