How UBS Is Promoting Gender Equality—Starting With Its Own Leadership Team

Campaign focuses on better serving female clients

In 2015, UBS launched a long-term brand campaign focusing on better serving its female clients. The campaign has so far served up some powerful work, including a portrait series of female entrepreneurs by Annie Leibovitz. For the latest iteration of the campaign, UBS is practicing what it preaches by vowing to make its own workforce more diverse.

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