How Top NBA Draft Picks Leveraged College Marketing Deals in Their Rise to the Big Leagues

Paolo Banchero and Chet Holmgren honed their entrepreneurial acumen with Philips Norelco

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in