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A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople.
But are the athletes ready? Everybody’s about to find out.
As the floodgates are being thrown open to a raft of sports marketing deals aimed at college athletes, industry observers warn of potential pitfalls awaiting the students, schools and brands.