Social media activation platform Opendorse is revamping its product line in anticipation of welcoming new clients from the college athletic ranks next year.
The wheels have been in motion to give college athletes the option of monetizing their names, images and likenesses since California passed a bill on the topic in February, and each division will vote on how to proceed at the 2021 NCAA Convention in January.
Opendorse’s flagship product, Opendorse Social (formerly Opendorse for Sports), is currently used by over 25,000 athletes, 1,000 teams and 500 sponsors.
Later this year, it will be joined by two new core products: Opendorse Deals and Opendorse Monitor.
Deals
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