How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

Sometimes the outrageous, bizarre route is best

Melbourne Trains took a risk by using cute characters to discuss a somber topic. Melbourne Trains

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams!

Stephan Spencer is co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce.
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