Stephan Spencer

Stephan Spencer

Opinion Contributor
Stephan Spencer is co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario.

How to Be Prepared the Next Time Google Changes Its Algorithm

There will inevitably be more ‘updates.’

5 Steps for Becoming an Authority With Consumers and on Google

The days of clickbait and listicles are long gone for attracting an audience.

5 Components of YouTube That Brands Need to Optimize

Not focusing on that strategy now could cost you impressions for the future.

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

Sometimes the outrageous, bizarre route is best.

How Live Streaming Videos Can Boost Your SEO

They generate 600% more interaction on Facebook than pre-recorded content.