Stephan Spencer Opinion Contributor Stephan Spencer is co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Voice How to Be Prepared the Next Time Google Changes Its Algorithm There will inevitably be more ‘updates.’ Voice 5 Steps for Becoming an Authority With Consumers and on Google The days of clickbait and listicles are long gone for attracting an audience. Voice 5 Components of YouTube That Brands Need to Optimize Not focusing on that strategy now could cost you impressions for the future. Voice How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views Sometimes the outrageous, bizarre route is best. Voice How Live Streaming Videos Can Boost Your SEO They generate 600% more interaction on Facebook than pre-recorded content.