How to Have Actual Guilt-Free, Brand Safe Ads in OOH

There’s no worry of bots or fraud in out of home

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion. Additionally, AppNexus cites that nearly half of all display ads purchased are never seen by anyone. Of the ads that are viewable, studies show that 47% of global internet users have ad blocking software, and 65% of online video ads are skipped.