How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content

Outfits including Oracle, OMD and Influential form Bot Fraud Prevention Council


The net is closing in on fraudsters preying on the online advertising industry with indictments brought against those allegedly involved in perpetrating such crimes in recent years, notably the recent 3ve case is a high profile example.

This awakening was brought on by increased action from public bodies such as the FBI aided by help from some of the industry’s most significant names, such as Google, and perpetuated by some of the most powerful marketers in the world voicing their dissatisfaction over the problem.

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