This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion. Additionally, AppNexus cites that nearly half of all display ads purchased are never seen by anyone. Of the ads that are viewable, studies show that 47% of global internet users have ad blocking software, and 65% of online video ads are skipped.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.