How to Have Actual Guilt-Free, Brand Safe Ads in OOH

There’s no worry of bots or fraud in out of home

Person looking up at OOH advertising in the city
Out-of-home campaigns are safe from fraud and bots. Unsplash

This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion. Additionally, AppNexus cites that nearly half of all display ads purchased are never seen by anyone. Of the ads that are viewable, studies show that 47% of global internet users have ad blocking software, and 65% of online video ads are skipped.

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@_dave_e_ Dave Etherington is chief strategy officer at Place Exchange.