How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

It seems more authentic than a scripted message from a brand

If brands, influencers and audience all have authentic relationships with one another, then the end result with feel more cohesive. Getty Images

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen’s Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it’s no wonder influencer marketing has emerged as a successful strategy for boosting awareness and sales.

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@SwayGroup Danielle Wiley is CEO of Sway Group.