How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in Under a Year

Introducing JNSQ's Rosé Cru and Sauvignon Blanc

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Little about The Wonderful Company’s new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of rosé and sauvignon blanc—in the middle of winter. The ornate packaging was inspired by vintage luxury perfume bottles, created by a French glass designer and features resealable glass stoppers for reusability.

Armed with the insight that preferences among millennial wine drinkers, and millennial women in particular, had shifted toward rosé and sauvignon blanc, marketers at The Wonderful Company—best-known for Fiji Water and Pistachios—decided to create a new wine brand: JNSQ.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in