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Little about The Wonderful Company’s new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of rosé and sauvignon blanc—in the middle of winter. The ornate packaging was inspired by vintage luxury perfume bottles, created by a French glass designer and features resealable glass stoppers for reusability.
Armed with the insight that preferences among millennial wine drinkers, and millennial women in particular, had shifted toward rosé and sauvignon blanc, marketers at The Wonderful Company—best-known for Fiji Water and Pistachios—decided to create a new wine brand: JNSQ.