How the Subscription Model Revolutionized the Way We Buy Perfume

For consumers craving variety and attractive price points, signing up for a fragrance service makes a lot of scents

Photo illustration by Trent Joaquin/Getty Images

To hear Leila Zagwolsky tell it, she helped pioneer the online fragrance-subscription business almost as an afterthought.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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