How the Subscription Model Revolutionized the Way We Buy Perfume

For consumers craving variety and attractive price points, signing up for a fragrance service makes a lot of scents

Photo illustration by Trent Joaquin/Getty Images

To hear Leila Zagwolsky tell it, she helped pioneer the online fragrance-subscription business almost as an afterthought.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.