Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
To hear Leila Zagwolsky tell it, she helped pioneer the online fragrance-subscription business almost as an afterthought.
In 2010, in the jaws of the Great Recession, Zagwolsky made the nervy decision to open a brick-and-mortar fragrance boutique in Santa Ana, Calif. She called the place OC Perfumes, and word gradually spread among Orange County’s affluent denizens. Zagwolsky had already notched a career as an executive for a number of fragrance brands, and her business model was based on bringing her accumulated experience to shoppers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in