How the Subscription Model Revolutionized the Way We Buy Perfume

For consumers craving variety and attractive price points, signing up for a fragrance service makes a lot of scents

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To hear Leila Zagwolsky tell it, she helped pioneer the online fragrance-subscription business almost as an afterthought.

In 2010, in the jaws of the Great Recession, Zagwolsky made the nervy decision to open a brick-and-mortar fragrance boutique in Santa Ana, Calif. She called the place OC Perfumes, and word gradually spread among Orange County’s affluent denizens. Zagwolsky had already notched a career as an executive for a number of fragrance brands, and her business model was based on bringing her accumulated experience to shoppers.



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