How the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'

Marrying the authenticity of a microinfluencer with the follower count of a major celebrity

Tonight, millions of people—let’s face it, predominantly women—will tune into ABC to watch Colton Underwood, the star of The Bachelor this year, hand out his final rose. (Though previews indicate that he may buck tradition and not do so at all.)