Brand Marketing

How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers

This ordinary piece of polystyrene was never meant to be a classic

A college party isn't complete without a 50-pack of red Solo Cups. Raquel Beauchamp

By Robert Klara

April 4, 2017

A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: “Raise one for this good man today,” Keith wrote. “RIP #RedSoloCup.”

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This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.
Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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