Brand Marketing

How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers

This ordinary piece of polystyrene was never meant to be a classic

PERSPECTIVE-SOLOCUP-PAGE-2017 — A college party isn't complete without a 50-pack of red Solo Cups.Raquel Beauchamp

April 4, 2017

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A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: “Raise one for this good man today,” Keith wrote. “RIP #RedSoloCup.”