How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers

This ordinary piece of polystyrene was never meant to be a classic

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A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: “Raise one for this good man today,” Keith wrote. “RIP #RedSoloCup.”

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This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.