This is a Profile

How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers

Brand Marketing

'[The red Solo cup] works without any sophisticated marketing. You don’t need sexy packaging—it just is what it is. It’s classic.'

This is a Profile

This Creative Agency Is Trying to Brand the Anti-Trump Movement

Agencies

Circus Maximus is a ringmaster of resistance, using its branding efforts to showcase how it can implement new ideas.

This is a Profile

Infographic: How Ads, Packaging and Smartphones Affect What Shoppers Buy at the Supermarket

Brand Marketing

A new survey from Food Network Magazine helps brand marketers decode the path to purchase.

This is a Profile

Bloomberg Live’s New Global Chief Is Betting Big on Events

Digital

Global head Stephen Colvin wants to take the brand's franchise conferences around the world.

This is a Profile

From Monopoly to Exploding Kittens, Board Games Are Making a Comeback

Brand Marketing

Board games are experiencing a surge in popularity with families and millennials.

This is a Profile

5 Reasons Brands Could Be the Next Victims of Fake News

Brand Marketing

Marketers and publishers need to shed their respective click fetish and make social platforms more trusted havens for consumers and audiences.

This is a Profile

A Rumored Union Between Oracle and Accenture Leaves Analysts Skeptical and Marketers Curious

Digital

Can cloud computing and management consultancies ever be compatible? A merger would dramatically shake up the marketing ecosystem.

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Will Snapchat’s Data Play Help Fend Off Competition From Facebook and Instagram?

Digital

The app is improving targeting for its app-install ads to battle incursions from Facebook and Instagram.

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These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News

TV / Video

Tucker Carlson, Maggie Haberman and others in the media are breaking news and staying at the top of their game despite being constantly derided.

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Can CNN’s Van Jones Bridge America’s Rancorous Divide and Spark a Productive Political Conversation?

TV / Video

Yale Law graduate, longtime activist and The Messy Truth host discusses how the media is faring in tumultuous times.