How the Pandemic Redefined Golf and Golfing

Participation is up, but marketers should consider who newcomers are and what they're playing

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The golf industry can’t share this news often or enthusiastically enough: Golf isn’t dead

Roughly 37 million people played golf in 2020, or 8% more than in 2019, according to the National Golf Foundation (NGF). But that isn’t all foursomes heading out to the course to shoot 18 holes.

While the number of on-course golfers grew 2% to 24.8 million, that’s about the same number that were hacking up courses in 2014. Golf’s biggest growth is coming from off-course activity like driving ranges and simulators.

“We are introducing more people to the game of golf, as the majority of those who visit Topgolf



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in