How the Pandemic Left the Door Open for Brave Brands Ready to Scale

Startups and challengers benefitted from a Covid-19 ravaged ad market

Over the last few weeks, the U.K. ad industry has been buoyed by forecasts of a major post-pandemic bounce. One prediction by GroupM estimates that the U.K. ad market will grow by a whopping 24% during 2021, with the global market set to jump by 19%.