The UK Is Poised to See a Massive Wave of Ad Spend

Quarterly reports and forecasts bode well for swift recovery

An illustration shows a hand holding a pile of money
Ad spending is expected to grow throughout the year and have fully recovered by 2022. Getty Images

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.