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After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Attempting to predict events beyond three months might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession—and seem to agree on a few consistent findings.
In the U.K., these forecasts offer glimpses of hope for the coming year, especially as the digital sector largely bucked the Covid-19 recession and is only likely to carry on attracting greater spend moving forward.