Recent Data Shows Which Companies Increased Ad Spend in the Pandemic

Certain verticals of advertisers saw an opportunity to reach consumers while people stayed at home

dollar signs on white rectangles on a blue background
Design brands spent more during the pandemic while travel brands, naturally, spent less. Getty Images

A year removed from the pandemic, and there are a few lights at the end of the tunnel. Vaccines are rolling out, and digital ad spend is on the mend.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.