Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
A year removed from the pandemic, and there are a few lights at the end of the tunnel. Vaccines are rolling out, and digital ad spend is on the mend.
But the pandemic fundamentally shifted the advertising landscape in 2020. Stay-at-home orders forced brands to pull back on ad spend, and some of it never turned back on. On the other hand, new work-life dynamics led other brands to fill in the advertising void.
Higher education, design and consumer electronics brands saw the three biggest upticks in digital ad spend in 2020, according to research from Improvado, a marketing data aggregation system.
Improvado compiled data from third-party services, including SEMrush, SpyFu and SimilarWeb Pro, which together looked at spend estimates from 6,000 U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in