Ad Revenue Will Grow 22% in 2021, GroupM Projects

GroupM's midyear forecast shows a big upturn compared to last year

A year ago, the industry was seeing the results of several months of lockdown, and it was looking at a 10% drop in spending for 2020, ending nearly a decade of growth. Compared to last year, and even six months ago, the outlook for the industry is in much better shape, so finds GroupM’s latest midyear forecast.