How the North American International Auto Show Reinvents Itself for a New Decade

The influential auto event attempts to remain relevant as the industry experiences a decline

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The North American International Auto Show (NAIAS) in Detroit has been a launching pad for automakers to announce new vehicles and product innovations for more than three decades. But recently, the influential auto industry event, known for kicking off the global show circuit every January, has seen a slowdown in engagement.

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