How the Demise of Bud Light's Bud Knight Came to Be in a Super Bowl Spot for HBO's Game of Thrones

Two brands, two agencies, a dragon and one epic death scene

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14) the brand wanted to air something that could truly shock a group of fans who, at this point, are pretty damn hard to surprise. And boy, did HBO deliver.

In just 60 seconds, HBO once again publicly executed an iconic character, during the second quarter of the Big Game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in