How the Colin Kaepernick Effect Has Changed the Conversation Around the Super Bowl

With performers bowing out, how will marketers respond?

After news broke last week that Rihanna and Pink turned down offers by CBS and the NFL to perform at the Super Bowl, comedian Amy Schumer took to Instagram to announce that she too would be taking a stand and, in a show of support for Colin Kaepernick, would not accept any Super Bowl commercial gigs this year. (In 2016, Schumer co-starred in a Bud Light spot.)