How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins

MGM hopes to bring them back each year as seasonal icons

Releasing The Addams Family just weeks before Halloween—this weekend, to be exact—makes a lot of sense. The Addams are, after all, creepy, kooky, mysterious and spooky, so it’s only natural they would be associated with a creepy, kooky, mysterious and spooky holiday.