How Stand Up To Cancer Won Over Big Celebs, Important Brands and the Medical Community

Adweek’s 2019 Brand Save honoree is fighting as fiercely as ever with the help of co-founders Rusty Robertson and Sue Schwartz

Katie Couric and Stevie Wonder onstage
SU2C co-founder Katie Couric and Stevie Wonder appear onstage at the sixth biennial Stand Up To Cancer telecast in 2018. Getty Images

Getting dozens of celebrities to meet in the same room at the same time isn’t easy. It typically takes an event with the promise of the industry’s most prestigious trophies—the Oscars or the Emmys. Or a really good cause.

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This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.