How Spam Used the Super Bowl to Kick Off Its Sizzling New Message

From out of the cupboard and into the frying pan

Ads for the famed convenience meat aired in some markets during the Super Bowl. Spam

Did you know that right now, as you read this, the pantries of one-third of American homes contain Spam? (We mean the precooked pork product, not the junk mail.) Using 2016’s tally of 125.82 million households in America, that comes to nearly 43 million homes with a can of Spam on the shelf.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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