How Spam Used the Super Bowl to Kick Off Its Sizzling New Message

From out of the cupboard and into the frying pan

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Did you know that right now, as you read this, the pantries of one-third of American homes contain Spam? (We mean the precooked pork product, not the junk mail.) Using 2016’s tally of 125.82 million households in America, that comes to nearly 43 million homes with a can of Spam on the shelf.

That’s a lot of Spam, but parent company Hormel would, naturally enough, like to see more. Which is why the famed convenience meat has quietly lifted the lid on a new marketing campaign this week.

Actually,

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