How Signage Helps Brands Connect With Consumers and Keep Them Safe

Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic

shopper wearing face mask in front of signs about Covid-19
Retailers, brands, organizations and public spaces are increasingly leveraging branded wayfinding to mitigate the spread of the virus and cultivate trust. Dianna McDougall for Adweek

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@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.