How Seth Rogen’s Cannabis Brand, Houseplant, Aims to Stick Out in Celeb-Heavy U.S. Market

Expanding from Canada, the company touts its high potency

A photograph shows the Houseplant logo behind Houseplant co-founders Evan Goldberg and Seth Rogen
Houseplant co-founders Evan Goldberg and Seth Rogen Houseplant

As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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