How Seth Rogen's Cannabis Brand, Houseplant, Aims to Stick Out in Celeb-Heavy U.S. Market

Expanding from Canada, the company touts its high potency

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency.

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