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While TikTok is still in its early stages of popularity, it’s already shown massive growth.
As such, some publishers and brands are scrambling to ascertain potential strategies to grow their audience, and hopefully sales, on the platform.
With quick-hitting videos that only last 15 seconds (longer if you string multiple videos together), the platform offers a unique opportunity for brands.
TikTok as we know it was born from the merger with social app Musical.ly in 2018.
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