One of the World's Largest Advertisers Is Asking Brands to Help Endangered Animals

New fund, The Lion's Share, pushing to raise $100 million in 3 years

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CANNES, France—Mars, one of the world’s largest advertisers, is asking other major brands to help animals at the Cannes Lions Festival of Creativity. The company is a founding partner—along with production company Finch and the United Nations Development Programme (UNDP)—of a new fund, The Lion’s Share, that will help with wildlife conservation and animal welfare.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in