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How you respond to a mistake can say a lot.
When Mountain Dew rolled out its “Dewnited States” campaign, featuring cans representing each state and an overarching ad campaign which featured a noticeable error: the upper peninsula, a part of Michigan, was shaded in the same green and white pattern as Wisconsin. The image appeared in the campaign’s television ad, as well as the introduction for each of digital ads for individual states. While likely glossed over by the majority of audiences, residents of the Upper Peninsula, or Yoopers, took notice.