How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for are actually viewed by real people.

@grapeshot_ John Snyder is the CEO of Grapeshot.