Portrait of John Snyder

John Snyder

John Snyder is the CEO of Grapeshot, a global contextual intelligence provider in the ad tech marketplace.

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Thanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword

Brand Marketing

By John Snyder

General Data Protection Regulation will push brands to earn consumers' trust.

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How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Brand Marketing

By John Snyder

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for [...]