John Snyder

John Snyder

Opinion Contributor
John Snyder is the CEO of Grapeshot, a global contextual intelligence provider in the ad tech marketplace.

Thanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword

General Data Protection Regulation will push brands to earn consumers' trust.

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for are actually viewed by real people.