How HBO Gave 'Insecure' Fans an In-Person Experience Before Season 3

An inside look at the network's efforts to market the show

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Before Season 3 of HBO’s Insecure debuted on Aug. 12, the marketing team wanted to score some major buzz for the show. Especially considering Season 2 averaged 1.5 million viewers in live-plus-7 ratings, per Nielsen, thanks in part to the halo effect of its Game of Thrones lead-in, which it didn’t have this year.

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This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.