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Specs
Who John Montgomery
Current gig Global evp, brand safety, GroupM
Previous gig North American chairman, GroupM Connect
Age 63
Twitter @taxidodger
Adweek: The brand safety role is a new one. Why did GroupM need to create this position?
John Montgomery: As opportunities with data and measurability and new efficiencies emerge in the digital supply chain, so does complexity. When there's complexity, there are tons of intermediaries, and where there are tons of intermediaries, it makes things more complex.
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