How Goodby Silverstein Found Hundreds of Cheetos Artful Enough to Be in Their Own Museum

Orange wins gold in Cannes as brand rides a social phenomenon

CANNES, France—Not every Cheeto was right for the Cheetos Museum. Goodby Silverstein & Partners asked its creatives to dig through hundreds of bags of the snack to find unique shapes that resemble, say, Abraham Lincoln or the Loch Ness Monster. Those were then displayed like pieces of art.