How Fact & Fiction Tapped the Potential of Beer Brand Voodoo Ranger on Instagram

The creative agency has helped grow followers from 1,500 to over 60,000

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When life gives you lemons, you make lemonade. And when life gives your creative agency a client with a brand on the rise and a fun, marketable mascot—along with unexpected help from Star Wars Day and Elon Musk—you run with it.

In January 2019, Fort Collins, Colo.-based craft brewery New Belgium Brewing turned to a fellow Colorado firm, Boulder-based creative agency Fact & Fiction, to help differentiate its Voodoo Ranger line of beers within an increasingly crowded sector.

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