How Fact & Fiction Tapped the Potential of Beer Brand Voodoo Ranger on Instagram

The creative agency has helped grow followers from 1,500 to over 60,000

Fact & Fiction/Voodoo Ranger

When life gives you lemons, you make lemonade. And when life gives your creative agency a client with a brand on the rise and a fun, marketable mascot—along with unexpected help from Star Wars Day and Elon Musk—you run with it. David Cohen is editor of Adweek's Social Pro Daily.