Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
When life gives you lemons, you make lemonade. And when life gives your creative agency a client with a brand on the rise and a fun, marketable mascot—along with unexpected help from Star Wars Day and Elon Musk—you run with it.
In January 2019, Fort Collins, Colo.-based craft brewery New Belgium Brewing turned to a fellow Colorado firm, Boulder-based creative agency Fact & Fiction, to help differentiate its Voodoo Ranger line of beers within an increasingly crowded sector.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in